Highly Competitive Market: With numerous pet grooming services in Dubai, standing out was critical. The brands needed a unique voice to distinguish themselves. Diverse Audience: The city’s multicultural community required a branding approach that would resonate across different cultural preferences and sensibilities. Dual Branding: Balancing the distinct identities of Pet Planet (a general pet care provider) and Glimmer Paws (a luxury pet grooming service) while ensuring synergy between the two brands was key.

Visual Identity: The design incorporated playful, yet elegant elements. For Pet Planet, we used vibrant, earth-toned palettes with imagery reflecting a fun and friendly environment, while Glimmer Paws adopted a more luxurious, pastel aesthetic with sleek, modern fonts to appeal to a high-end clientele. Tagline Development: We crafted memorable taglines—Pet Planet’s "Care for Every Paw" and Glimmer Paws' "Pampering Beyond Purrfection"—that encapsulated the essence of each brand and appealed to their target markets. Digital Presence: A strong online presence was developed, including responsive websites, engaging social media content, and SEO-optimized blogs to draw attention to their premium grooming services. This also included customer testimonials, promotions, and behind-the-scenes grooming tips to build trust and engagement. Customer Experience: Branding was extended into the customer experience, with thoughtfully designed packaging, branded grooming kits, and in-store aesthetics that reinforced the professional yet approachable brand values.